Dermatol Anti Aging Skin Care Creams Problems

October 8, 2009 | By Brett Seagrott In beauty |

The worlds elite big brand skin care manufacturers have assaulted their customer base for years and years with the message that the more ‘elite’ and expensive a skin care care product is, the more superior and effective it is

Are you one of those people who truly trust that the famous super expensive brands make use of the most successful anti aging ingredients and so should produce the best results?

If you do then please permit me to rationalize the reality of why the illustrious ‘big-brand’ skin care companies do not and cannot manufacture the most effective anti aging skin care formulas.

With an open mind please read on to learn why those pricey products can’t do what they claim to do.

One of the most important reasons is the mammoth size of their organizational structures along with extremely complicated distribution networks. The logistics thus, of manufacturing a different formula and getting it to tens of thousands of distribution outlets all over the world is a enormously complex, time consuming task.

This creates the necessity for protracted lead in times before a new product can be released and distributed. Around about two years is usually the length of lead-in it takes these enormous companies to move new products to market. When a new ingredient breakthrough is discovered, smaller ‘lean’ companies can reformulate and have a new product ready inside a handful of months. For big brand name companies this is plainly not doable.

These are the reasons why expensive elite brand skin care products are not up to date nor formulated with the most effective skin care knowledge and ingredients currently established.

It’s fair to say however that their sophisticated and professional advertising presentations create a believable illusion that they are in fact the best (when they’re definitely NOT!)!

LET’S LEARN TO LOOK THROUGH THOSE TRICKY MARKETING PRESENTATIONS

The skin care companies, big and small, famous or not, all know what their target markets expect these days from an effective anti aging skin care cream or serum. In the most simplest sense it must be able to (clearly) diminish the noticeable signs of aging by taking on a number of key factors such as:

Lessen and diminish fine lines and wrinkles

Hone in on sun damage - including age spots, freckles and discolorations

Work on tightening up the skins elasticity

And last but not least- from an overall perspective, help to create a (clearly) visible, more youthful appearance in your face

The elite brand companies in particular go to huge lengths and expenditure to make sure we’re all aware of what’s going on with the most up-to-date, most superior skin rejuvenation technology which will accomplish these product goals above. They spend a small fortune ‘educating’ their target markets (but this expense is a prime driver for inflating the final purchase price of the products).

Just about all skin care shoppers now recognize that the most recent skin care science involves a 3 branched ‘attack’ strategy:

The loss of collagen and elastin

Lessening amounts of hyaluronic acid

Lower and control to a degree the devastating effects of oxidation from free radicals with super strong antioxidant ingredients

Now we come to the nitty-gritty of this article. Expensive luxury brand skin care products use their extensive marketing programs to emphasize the three fundamental causes of skin aging and the need to attend to these science-based basics if we expect victory with our anti aging efforts BUT… they do not contain the most currently effective ‘anti aging’ ingredients nor do they comprehensively deal with the causes of skin aging!

Yes, it’s true.

They just can’t afford to tackle all three - for the reasons listed up above. We don’t need to look further than their product labels to realize that their active ingredients in general aim at only one and in the best cases, ‘two’, of those underlying causes of skin aging!

Now - this is absolutely no good because these fundamental causes of skin aging are tightly INTERRELATED. That means that unless you address all three of them (at the same time) you will largely fail in your anti aging efforts.

The bottom line therefore when evaluating the ‘effectiveness’ viewpoint of any anti aging skin care therapy, is to make sure a skin care product has clinically established ingredients which take aim at ALL THREE causes of skin aging.

NOW, that’s only the first step. The next step is to understand that there are effective ‘anti aging’ ingredients and then there ARE decidedly effective ‘anti aging’ ingredients! Therefore, if you’re thoroughly resolute about your anti aging efforts AND require outstanding value for the money you hand over, you have got to prudently consider the ‘DEGREE OF EFFECTIVENESS’ of the ‘anti aging’ ingredients put in in an anti aging skin care product!

Guess what! Did you guess that this is an area where the elite brand companies have things that they definitely don’t want you to cotton onto? Their problems start with the effects of their expense heavy marketing and distribution and those enormous cost ineffective organizational set-ups. On top of that comes one immense pressure! Actually, the word ‘pressure’ really should be replaced with the label ‘GREED’. I’m talking about the effect/cost pressure created by shareholders and stakeholders to continually conjure up increased bottom line profits.

So, even though they manage to include some ‘proven’ anti aging ingredients (which will be up to around 2 years ‘old’ and usually are no longer the ‘most effective’ choices) and despite the realities that their formulas do not address all three causes of skin aging and that they produce products to a set price, the crux of this situation is that they can only ‘afford’ to incorporate their key anti aging ingredients in TINY TINY AMOUNTS.

On this theme let me share a home truth with you. It completely common in the skin care industry to include an effective, proven ingredient in a product formula (so that a label ‘claim’ be made) but to include it in ridiculous minute ineffective dose quantities!

This means they have to produce their products to a fixed price cut-off point. This in turn means they cannot afford to incorporate the necessary ingredients to address all three of the causes of skin aging. Therefore, even though they do contain some of the highly effective anti aging ingredients (but which will be up to 2 years old and no longer the most effective choices), they can only incorporate their key anti aging ingredients in Tremendously MINUTE QUANTITIES.

Here’s what you definitely need to know in relation to the skin care industry. It is customary to add in a substantially effective ingredient so that a label claim can be made but include it in hopeless minute amounts! The quantity of the ingredient used is nowhere in the vicinity of that which was used in clinical studies.

The remainder of the formula is chiefly water, glycerine and other ingredients which make up the cream base.

The balance of the formula is predominantly water, glycerine and other ingredients to make the cream.

AN QUESTION OF VALUE FOR MONEY

The miniature concentrations of active ingredients used in influential brand products make it impossible for those products to achieve the full scope of their marketing claims for the majority of users. By keeping any ‘product result test groups’ extremely small and then advertising product benefits in a general, non measurable way, the big brand name companies are able to ‘fashion and manipulate an illusion of the truth.

Please understand however that I’m not categorically stating that it’s not possible to attain tangible ‘real’ anti aging benefits from a famous brand skin care product! What I’m wanting to impress on you however is that those benefits are not the most effective possible (from a clinical/scientific perspective) and they offer extremely scant value with their grossly over-inflated purchase prices.

Elite brand anti aging skin care creams and serums are not priced with regard to the cost of producing them. They are priced at the very peak level the market will tolerate. Buying big name brand skin care products with price tags in the area of $70, $80, $100 and more is wasting money. You can find more effective results at far cheaper prices with brands outside the ‘luxury’ group! The other important matter to take into account with the big brand names is their safety profiles. It’s an area where you need to be clearly informed with all the little known truths because this is where the bulk of companies hold the truth from you.

THE CREAM OF THE CROP ANTI AGING SKIN CARE PRODUCTS

The safest and scientifically most efficient anti aging skin care products are manufactured and released by notably smaller, medium sized companies, who, for the most part you’re not likely to be familiar with (unless you’re in the know!) That’s just because they dont have or rely on enormous marketing budgets like the well-known elite brands do (to create massive marketing reach).

Rather, their marketing philosophies are based on word of mouth from satisfied customers and they are going straight to the customer by way of the Internet only. This demonstrates the most cost effective production model currently available. By staying clear of costly marketing and distribution methodologies they are capable of directing enormous savings back into their products.

This gives you

The hottest, most effective breakthrough active ingredients

In clinically effective amounts

The use of (considerably more costly) all natural ingredients and absolute avoidance of chemical based ingredients

Now, there’s one last thing I’d like you to be aware of - and this is what moves the best skin care companies to the top despite their size. It’s their profit margin. They keep their profit margins low and set a realistic price for their products which is in line with the cost of manufacturing them. This is the key!

EXCEPTIONAL SKIN REJUVENATION TECHNOLOGY: THE PRODUCT THAT I USE

In this article Ive referred a great deal to the most effective anti aging skin care product ingredients. These are what we all want to be acquainted with. So, with this in mind, I will dedicate my next article to a discussion of:

“BIG THREE” !!

The Big Three are the most recent ‘breakthrough’ anti aging ingredients! Clinical evidence backing them, especially in respect of stimulating collagen and elastin regrowth and for boosting hyaluronic acid levels, are exceptional.

My acquaintances (a.k.a ’spies’) in the skin care industry told me that the elite brand companies are as we speak gearing up to formulate new anti aging skin care cream products based around the ‘Big Three’. (But if you’re loyal to the pricey elite brand products, you’ll be waiting a loooooong time to benefit from them. Remember those long lead in times I mentioned above?)

The business which produces the anti aging skin care product I personally use, already includes the Big Three in all their skin care range. The basis for which I selected this company’s products for my own use is simply because they use the Big Three AND in the Exact concentrations as those used in the successful clinical research.

Xtend-Life’ is the name of the company. It is is a trim, adaptable, medium sized (family owned) company, going directly to the end user via the Internet only.

The chairman of Xtend-Life told me that they have a leading German cosmetic chemist heading their R & D. Unlike most companies, who give their research people a maximum amount that they may use for each 100 grams of product, Xtend-Life did not place any such limits. The consequence of this strategy is that the expenditure for Xtend-Life’s raw ingredients are as much as 3 times those of some of the leading elite brands. But their marketing and distribution approach hands them the ability to absorb this and still churn out the most effective anti aging skin care products presently available.

When it comes to less famous, mid sized skin care companies, like Xtend-Life, it’s reassuring to know there are other wonderful companies out there who also are currently using one, or in some cases two of the ‘Big Three’ AND at the optimal clinically established quantities. However, I’m not aware of any other company which has the capability to blend multiple active ingredients synergistically in the way like the Xtend-Life skin care formulas have.

Xtend-Life use more than 40 active ingredients in their anti aging skin care products. All of which are entirely natural, safe enough to eat and confirmed in clinical trials to WORK! There’s no clandestine chemicals which IS the case with some of the high-priced big-brand products!

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